It didn't take long for companies to try cashing in on what could be a devastating scandal for the NFL and the New England Patriots.
Before and (especially) after the NFL's preliminary investigation found that 11 of the 12 footballs used by the Patriots in Sunday's AFC championship game were under inflated, businesses have taken to Twitter to promote their products using the "DeflateGate" situation.
Here's Krispy Kreme's take on the controversy:
Fully filled #DeflateGate pic.twitter.com/CRKA3G9ZcQ
— krispykreme (@krispykreme) January 21, 2015
Dunkin' Donuts, meanwhile, had to stay quiet because they are one of the Patriots' official sponsors.
Speaking of sweet treats, the Boston Common Coffee stores created this DeflateGate concoction and sold it for $1:
#DeflateGate cookies at @BostonCommon pic.twitter.com/zKBFDHFFJ0
— Satch (@satchville) January 21, 2015
The toilet paper manufacturer Charmin chimed in with this tweet:
You know you don't have to deflate us to be more squeezable. #DeflateGate pic.twitter.com/pLQfpAqzAb
— Charmin (@Charmin) January 21, 2015
Here's what the folks at online retailers eBay and Amazon had to say:
Fully inflated. Guaranteed. #DeflateGate http://t.co/0HGLR6NFkP pic.twitter.com/hYDbOYt8zq
— eBay (@eBay) January 21, 2015
In case you ever need to pump deflated footballs http://t.co/jf5ERUAUUf pic.twitter.com/XYyEI9LpXm
— Amazon (@amazon) January 20, 2015
Even the minor league Staten Island Yankees chimed in:
Never deflated. Always 5-5 1/4 ounces. #DeflateGate pic.twitter.com/SpjGwmP1L2
— StatenIslandYankees (@SIYanks) January 21, 2015
And, of course, anyone associated with tires came in hot and heavy:
Indianapolis residents should probably check their tire pressure today. #DeflateGate pic.twitter.com/jFk79oM7Us
— The News Wheel (@thenewswheel) January 19, 2015
Stop by your local #expresslane for service and we will make sure your tires are fully inflated. #DeflateGate pic.twitter.com/3BAIYuC6YP
— MOPAR (@OfficialMOPAR) January 21, 2015
#DeflateGate is a good reminder to keep your tires properly inflated to avoid blowout or premature wear & tear. pic.twitter.com/xm5CyQobl2
— O'Regan's Kia (@402Windmill) January 21, 2015
The Patriots will take on the Seattle Seahawks in the Super Bowl on Feb. 1.